Los Angeles Auto Show - Design Challenge - Youthmobile 2030
The automobile has traditionally played an important role in young people's social lives and acted as a method of self expression. Today, communication technology is changing how we connect, interact and express ourselves. How does this change the role of the automobile? How will a new generation of drivers age 16-23, raised with cell phones, web cams and online communities emotionally connect to the automobile in 2030? Will this new generation also challenge the conventional automobile ownership model by 2030?
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